Kelsea Ballerini and Kacey Musgraves talk about the gender imbalance on the land radio after a viral tweet about the situation. The two female stars shared their thoughts on social media on Thursday (January 16).
A Tuesday (January 14) tweet from Variety Editor Chris Willman started the final discussion about gender inequality between the country radio. “I just turned on the 105.1 country station in LA, and they played the new song from Gabby Barrett, and then, without any pause or interruption, they went to a Kelsea Ballerini song. Can’t they be fined?” Willman was joking and nodded at the male heavy playlists of the national radio.
On Wednesday (January 15) Willman’s tweet received a reply from Saginaw, Mich., Country station 98 KCQ: “We can’t play two women back to back. Not even (the mixed gender groups) Lady Antebellum or Little Big Town against a other woman. I applaud their courage. ”The station’s tweet was removed on Thursday morning (January 16) around 11:00 am ET, but it lingered long enough to get some shocked, bewildered and snark-filled answers from fans , members of the country music industry and a few artists, including Ballerini and Musgraves.
“Smells like white male bulls – and why I decided LONG ago that they couldn’t stop me,” tweets Musgraves, and added: “And yet they can play 18 dudes that sound exactly the same. That makes perfect sense.”
Despite her numerous prizes and acclaimed albums – including her Grammy Album of the Year-winning Golden Hour 2018 release – Musgraves has been largely ignored by national radio. Ballerini, however, has recorded countless number 1 songs thanks to radio airplay. However, she knows that despite her own happiness, the situation remains dire for many of her peers.
“I am grateful. BUT. There is still inequality in airplay for women. And tweets like this prove it. And it’s my job to say it out loud and post about it, because the girls are moving to Nashville (or anywhere else) ) they are ready to outrun and surpass and surpass everyone, “Ballerini writes on Instagram.” They deserve to know that they have the same shot as the guys who come here to do the same.
“Country music – We have to solve this. For us and for them,” she adds. “How do we do it? Let’s talk.”
The conversation about gender imbalance has started in recent years, following the movements #MeToo and #TimesUp and, in 2015, “Tomatogate”, when a country radio consultant suggested that country radio is a salad, male artists use the lettuce – most of the meal – while women are the tomatoes, to sprinkle as a garnish. Although some have tried to settle the problem, the problem is real and persisted: for example, on Billboard’s Country Airplay chart at the end of the year before 2019, which measures country radio airplay for the entire year, there were no solo female artists in the top 10.
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